L2 The Social Graph Europe

Lundi 21 Novembre se déroulera la première edition de la conference américaine L2 : La L2 The Social Graph Europe

Au programme :
8:30 registration
9:00 module 1
Welcome & Opening Remarks
The Social Brand: Integrating Social Media Into How You Do Business
SCOTT GALLOWAY Founder | L2
Word of Mouth Marketing
KRISTINE DE VALCK Associate Professor of Marketing | HEC School of Management
The Social Media Landscape
DELPHINE GATIGNOL VP Sales France & Belgium | comScore
Facebook & Prestige Brands
LUCA BENINI Managing Director Europe | Buddy Media

11:30 module 2
Social Shopping
LLOYD SALMONS Co-Founder | Outside Line
The Art of Social Storytelling
MATTHIEU CHÉREAU Founder & CEO | Tigerlily
What Digital Means to Luxury
LAURENT MALAVEILLE Global Head of Digital, CRM & E-Commerce | Clarins Group

Introduction to the Digital IQ Index: The Top Eight Digital Programs in Prestige
MAUREEN MULLEN & COLIN GILBERT Research & Advisory | L2

A suivre sur Twitter #L2

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